About Penny Halfacre

Penny's experience is built on blue chip marketing for FMCG companies, such as Nestle and Lyons Maid and goes on to include guidance at board level to more than 250 companies over the past 10 years.

Penny works with MDs, directors and key managers of owner managed organisations to improve the business through personal development and coaching, team building and facilitating action planning.

Her skills include:

Executive coaching and mentoring: Experienced at coaching MD’s and key managers, to help to make career or business change easier.

Training: Track record of developing and leading tailored workshops for small groups (sales, marketing, communication, influencing skills and NLP).

Team building: Expertise in facilitating management teams or Boards of Directors, often using Belbin and other profiling tools.

Visioning and Business improvement: Skilled at facilitating the development of vision, goals and KPIs and defining the key steps needed to achieve business objectives.

Sales and marketing: Skilled at taking a customer-segmented approach to finding new customers or selling more to existing customers.

Marketing research: Experience in conducting qualitative research amongst customers, prospects and competitors (face to face, telephone and postal)

Her most recent projects include:

Coaching & mentoring MD & directors of IT Company including 360 º feedback and agreement of responsibilities and KPIs for forthcoming year, helping to improve performance and communication

Personality profiling (CPP) and Belbin team building for building services consultancy, improving effectiveness of the Board

Outplacement and career guidance including (MBTI) personality profiling and interview skills training for an engineering company

Customer research producing new enquiries for promotional gift business

Development of visions, SWOT and action plans for IT consultancy, leading to change in product and sales approach